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The Psychology of Buying: Unlocking Consumer Minds Through Marketing Insight

  • July 25, 2025

Overview:
This blog explores how understanding human behavior leads to better marketing strategies. It introduces the Marketing & Consumer Insight programme as a gateway to mastering the art of influence.

Sections:

  • What Drives Customers to Choose One Brand Over Another?
  • The Power of Consumer Psychology in a Competitive Market
  • Integrated Marketing: Crafting Seamless Brand Experiences
  • Key Takeaways from the Marketing & Consumer Insight Programme
  • Final Thought: The Marketer’s Role in a Customer-Centric World

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